Aligning for Excellence
Empowering Teams for Success.
This presentation provides a comprehensive overview of our strategic vision: a valuable resource to help teams understand and align with our mission, vision and values. This ensures continuity of customer experience as our business scales.
Our strategic vision has been prepared based on the insights and feedback from our teams and management.
MX Deluxe
Our Premium Residential Brand
Driving our Mission through our Values
Our Mission and Vision
Maxi Blue stands as a premium provider of painting and property services in the Geelong and metropolitan Melbourne region. Our commitment to providing Responsive, Reliable, and Resourceful solutions is underpinned by our core value of Respect. This foundation enables us to build strong relationships with our clients, maintaining our reputation for excellence among clients and industry peers.
Mission
Our Mission is to provide responsive, reliable and resourceful services with maximum efficiency, every single day.
Maxi Blue’s mission serves as a guiding beacon for all our decisions. It articulates our commitment to excellence, with a focus on becoming the leading choice for premium painting services in the Geelong region. This mission is not a mere statement on paper; it reflects the views of our management and operational teams: a testament to the dedication of the Maxi Blue team to provide exceptional care and professionalism on a daily basis.
Vision
Our Vision is to position Maxi Blue as a thought-leader in painting and property services through professional development, innovation and continuous improvement.
We see Maxi Blue as a company that consistently delivers top-tier property services while upholding the highest standards of quality and professionalism. Our vision is to build lasting relationships with our customers, earning their trust through exceptional craftsmanship and reliable service.
“We’re not just about paint. We’re about understanding client needs, their assets, schedules, business impacts, and delivering on our promise to solve problems and minimise disruption. It’s about supporting them to make their problems go away. It’s rarely just about paint.”
Ivan Jeličić - Director
Our Values
Respect is the cornerstone of every decision we make in our business, influencing how those decisions impact our clients, industry, and community. We believe that respect is best communicated through our actions, and is best measured by how those actions improve people’s lives. Respect for our client's time, assets, and business is the foundation upon which we deliver our mission: to provide responsive, reliable, and resourceful services with maximum efficiency every single day.
Responsiveness
Our emphasis on responsiveness highlights our commitment to promptly addressing customer needs, allowing us to build strong, long-term relationships with confidence. We are dedicated to being there, wherever and whenever clients need us.
Reliability
Our focus on reliability ensures that clients across the commercial, residential, and government sectors can depend on us to deliver quality services, on time and within budget. We achieve this through continuous investment in process improvement, staff development and technology.
Resourcefulness
Resourcefulness drives innovation and out-of-the-box thinking, enabling us to provide creative solutions that effectively address client needs, solve complex problems, and improve customer outcomes.
We demonstrate respect every day by being responsive to client needs, reliable in delivering quality work, and resourceful in finding innovative solutions that solve client problems.
Core Values in Action
How our Actions Translate to Customer Experiences.
First Impressions
The way we present ourselves to the world is crucial. From our vehicles to our personal grooming and uniforms, we aim to convey professionalism, confidence, and trustworthiness at every touchpoint. This sets the tone for every interaction with our clients.
Professionalism
Professionalism goes beyond appearances. It’s reflected in how we interact with customers, colleagues, and the public. We treat everyone with respect and strive to be helpful, knowledgeable, and efficient. Our goal is to ensure that every interaction is positive and productive.
Teamwork
Our team members are passionate about their work, and we value collaboration and mutual support. We work together to achieve common goals and are always willing to lend a helping hand to our colleagues and clients. This fosters a positive and productive work environment.
Convenience
As we build knowledge around a client's needs and assets, we always aim to understand their unique requirements and timelines. Our goal is to execute projects in a way that minimises disruption, reduces delays, and delivers real and immediate solutions.
A well-executed project is one the client barely notices.
Customer Experience Goals
How we want to make our customers feel
Respect
  • Experience: Clients should feel valued and understood. Every interaction must reflect an appreciation for them, their time and assets.
  • Feelings: Clients should feel heard, appreciated, and confident in our commitment to fulfilling their needs.
  • Desired Outcome: A sense of trust in the company, knowing they are being taken care of.
Responsiveness
  • Experience: Clients receive timely solutions and clear communication. Quick responses to enquiries and proactive problem-solving should be the standard.
  • Feelings: Clients should feel reassured and supported, knowing that we are always there to assist them.
  • Desired Outcome: A sense of relief and confidence in the company's ability to make problems go away.
Reliability
  • Experience: Clients can rely on the company to deliver high-quality services on time and within budget, ensuring stress-free project management.
  • Feelings: Clients should feel secure and confident in the reliability of the services provided, knowing they can depend on Maxi Blue without question.
  • Desired Outcome: We want to be top of mind when a client is considering a provider of painting and property services.
Resourcefulness
  • Experience: Clients benefit from innovative solutions tailored to their unique challenges, demonstrating the company’s adaptability and creativity.
  • Feelings: Clients should feel inspired and impressed by the solutions provided, seeing the company as a valuable and forward-thinking partner.
  • Desired Outcome: Clients recognise our competitive advantage in the industry based on our "out-of-the-box" thinking.
Overall Customer Sentiment
  • Confidence: Clients should have complete confidence in the company’s capabilities and unwavering commitment to excellence.
  • Satisfaction: Clients should feel fully satisfied with every interaction, leading to long-term relationships and repeat business.
  • Advocacy: The ideal outcome is clients becoming advocates for Maxi Blue, recommending our services to others based on their positive experiences.
It's the little things we do above and beyond paint application that our clients appreciate the most. Ultimately it's about making problems go away. That's what we do.
Real World Examples
Our Values in Action
Respect
A crew member noticed a lady with a pram approaching the narrow footpath where the team was having lunch. Instead of continuing their break, he asked the others to move aside and make room for her to pass safely. This small gesture demonstrated respect for the community and the team’s awareness of their surroundings.
Reliability
A crew member noticed that the team was falling behind and might not finish in time for the 4 PM client walkthrough. Instead of rushing, he contacted the Project Manager, explained the situation, and requested a reprioritisation of activities and additional resources to help meet the deadline. This action demonstrated reliability by ensuring the project stayed on track without compromising quality or client satisfaction.
Responsiveness
A Paint Specialist received information from a client about a critical issue on-site. The technician asked thoughtful questions to fully understand the problem, inspected the area with the client, and recorded the issue with his camera for accurate documentation. Recognising that he didn’t have the time or resources to resolve it immediately, he reassured the client and contacted the Project Manager in the client’s presence, providing a detailed description of the concern and sharing the footage to ensure it was addressed promptly.
Resourcefulness
A Senior Paint Specialist encountered an unexpected issue with paint adhesion on a client’s wall. Recognising the challenge, he proactively contacted the local Dulux Trade Representative for expert advice and potential solutions. After receiving guidance, he communicated the recommended solution to the Project Manager for approval. This demonstrated resourcefulness by leveraging external expertise and taking personal responsibility to ensure his team stayed on track and delivered an outcome the client would be happy with.
By doing the job properly the first time, we avoid rework which can take twice as long.
Customer Service Promise
How we help and support our clients to deliver exceptional experiences
1
No followup calls
We commit to responding to client enquiries promptly, eliminating the need for follow-up calls.
2
Reliability
We will ensure reliability in delivering premium-quality painting and property services.
3
Professionalism
We will conduct ourselves with the utmost professionalism, treating every client with the respect we ourselves expect.
4
Transparency
We will provide transparent pricing with no hidden fees and recommend solutions that best meet client needs and budget.
5
Workmanship
We will deliver our work with the highest quality, in the safest, cleanest, most time-efficient manner.
"Keep every promise you make and only make promises you can keep." - Anthony Hitt
The Dulux Partnership
How partnering with Dulux creates benefits for us, benefits for Dulux, and our customers.
Maxi Blue is an essential partner to Dulux, playing a crucial role in helping Dulux develop and innovate new, improved products. This partnership benefits both companies by enabling them to innovate and enhance customer outcomes. Maxi Blue’s on-site expertise and experience in applying new innovations directly contribute to Dulux’s product development, pushing the boundaries of what is possible in the paint industry.
The collaboration between Maxi Blue and Dulux creates a synergistic relationship that drives both excellence and innovation. This partnership empowers both companies to stay ahead of the curve, meeting the ever-evolving needs of their customers. By working together, Maxi Blue and Dulux are setting new industry standards, ensuring both companies are well-positioned for future success.
Our goal is to set a new benchmark for Dulux Accredited Painters across Australia and establish ourselves as the premium accredited painter in the Geelong region.
Innovation
Our pragmatic approach to change
Pragmatic Innovation
Maxi Blue drives job-specific improvements through a pragmatic approach to innovation. This ensures that all enhancements are actionable and efficiently implemented, benefiting both staff and customers.
Knowledge Sharing Culture
A culture of sharing experiences and best practices among staff helps Maxi Blue maintain a competitive edge. This continuous exchange of knowledge improves service delivery and ensures everyone remains informed. The development of a knowledge base, supported by AI-powered technologies, will further drive continuous improvement.
Leveraging Dulux Innovation
By leveraging innovative solutions and technologies developed by Dulux, Maxi Blue enhances its service offerings and consistently delivers exceptional results. This collaboration allows Maxi Blue to tap into Dulux’s expertise, staying at the forefront of industry advancements and ensuring continued success and customer satisfaction.
5 Step Innovation Process
Our Competitive Edge: How We Do Things Differently
1- Define the Problem
  • Clearly articulate the specific problem or challenge that needs to be addressed.
  • Use data and insights to understand the context and implications of the problem.
  • Engage stakeholders to gather diverse perspectives on the issue.
2- Identify a Range of Solutions
  • Brainstorm a variety of potential solutions, encouraging creativity and out-of-the-box thinking.
  • Consider leveraging existing technologies, processes, or best practices from other industries.
  • Involve cross-functional teams to ensure a comprehensive range of ideas.
3- Prioritise, Test and Assess
  • Evaluate the proposed solutions based on criteria such as feasibility, impact, cost, and alignment with strategic goals.
  • Select the most promising solutions for prototyping or pilot testing.
  • Conduct tests to gather data on the effectiveness of each solution, analysing results to inform decision-making.
4- Implement the Solution
  • Develop a detailed implementation plan that outlines timelines, resources, and responsibilities.
  • Communicate the plan to all stakeholders, ensuring alignment and support.
  • Execute the plan while monitoring progress and addressing any challenges that arise.
5- Continuous Improvement
  • After implementation, continually collect feedback and performance data to assess the solution's impact.
  • Identify areas for refinement and make necessary adjustments to improve effectiveness.
  • Foster a culture of ongoing innovation, encouraging teams to share insights and pursue further enhancements.
Working Together
Collective Strength through Personal Growth.
At Maxi Blue, we believe that personal responsibility and continuous self-improvement not only enhance individual growth but also contribute to the success of the entire team. By working on ourselves, sharing knowledge, and aligning our personal goals with the company’s vision, we create a collaborative environment that drives innovation, excellence, and collective success.
1
Sharing Knowledge
Team members are encouraged to share ideas and suggestions to improve the customer experience. By working collaboratively, we ensure that innovation and continuous improvement are central to our operations.
2
Your Personal Aspirations
At Maxi Blue, we value your personal and career goals, as they are key to our collective success. By understanding your ambitions, we can create opportunities that support your growth while driving innovation and new services within the company. We encourage open conversations about your career path, ensuring that your development aligns with Maxi Blue’s future, fostering both personal and team improvement.
3
Collaborative Spirit: A Unified Team Effort
Maxi Blue fosters a culture where collaboration is key. By working closely together, we combine our strengths and expertise to deliver exceptional results for our clients.
Our success is built on a unified approach, where every team member plays a vital role as part of a larger whole. We achieve more together, ensuring that our collective knowledge drives continuous improvement.
4
Collective Excellence: It's Personal.
Our commitment to excellence is strengthened by our collaborative approach. Together, we strive to achieve outstanding results, sharing knowledge and supporting each other at every step. At the same time, we emphasise personal responsibility, with each team member taking ownership of their role and contributions, ensuring accountability and high standards across every project.
Sustainable Practices
Responsible Environmental Management
Responsible environmental management benefits both our customers and the environment. By prioritising eco-friendly practices such as efficient resource management, material reuse, and staff development, we ensure our operations are sustainable. This commitment to responsible waste disposal and recycling minimises environmental impact and enhances project outcomes for our clients, contributing to long-term value and cost-effectiveness.
Environmentally Conscious Practices
At Maxi Blue, we integrate sustainable practices into all aspects of our operations. By adopting environmentally friendly methods, we strive to reduce our carbon footprint while maintaining efficiency in every project. Our dedication to sustainability benefits not only the planet but also delivers tangible value to our customers by improving project efficiency, reducing waste, and optimising resource use.
Training and Development
Empowering our teams with the knowledge and tools to implement sustainable practices is key to our success. We continuously train staff on the latest eco-friendly techniques and how they can be applied to day-to-day operations. By fostering a culture of sustainability, we ensure that environmentally conscious decisions are made at every stage of a project. Through regular development programs, we equip our teams with cutting-edge tools and technologies that enable sustainable practices across the board.
Sustainability and responsible environmental management are core values embedded in our company culture and our way of working.
Our Commitment to Responsible Environmental Management
It’s our daily actions that have the greatest impact.
1
Low VOC Paints
When possible, we recommend low or zero VOC (Volatile Organic Compounds) paints to reduce harmful emissions and improve indoor air quality.
2
Paint Usage
We accurately measure and mix paint to minimise excess and wastage.
3
Implement Efficient Application Techniques
We train our staff in techniques that ensure even and thorough application, reducing wastage and the need for excessive coats.
4
Recycle and Reuse Materials
We recycle leftover paint and materials and when possible, reuse supplies to minimise waste.
5
Sustainable Products
We select products that are sustainably sourced and have minimal environmental impact.
6
Water-Based Products
Where possible, we opt for water-based rather than solvent-based products to reduce the release of hazardous chemicals.
7
Source Locally
We prefer to purchase materials from local suppliers to reduce transportation emissions.
Safety Commitment
Home Safe. Every Day.
Maxi Blue prioritises safety across all operations. Our comprehensive safety program ensures a secure working environment for both our team members and clients. This commitment goes beyond merely complying with industry standards; we actively strive to enhance safety practices and foster a culture of safety awareness and responsibility.
Team Safety
All Maxi Blue team members receive comprehensive safety training, equipping them with the knowledge and resources to identify and mitigate potential hazards. We foster open communication, encouraging everyone to speak up and report any concerns or unsafe practices. This proactive approach to safety ensures a healthy and secure work environment for all.
Site Safety
Maxi Blue upholds rigorous safety protocols at all project sites. We use state-of-the-art safety equipment and implement robust procedures to minimise risk. Our safety measures include thorough site inspections, proactive hazard identification, and comprehensive emergency preparedness plans. We are committed to providing a safe and secure environment for our workers, visitors, and the surrounding community.
Taking personal responsibility for safety means actively prioritising our well-being, the well-being of our team, customers, and community.
Actionable Steps for a Safer Workplace
  • Regular Safety Inspections: Conduct daily checks of equipment and work areas to identify and address potential hazards.
  • Proper Personal Protective Equipment (PPE): Ensure the use of appropriate PPE, including hard hats, safety glasses, and gloves.
  • Clear Communication: Openly discuss potential hazards and safety concerns with colleagues to maintain a shared understanding of risks.
  • Fall Protection Measures: Use scaffolding, ladders, and harnesses when working at heights to prevent falls.
  • Proper Material Handling Techniques: Utilise lifting devices and follow safe procedures when moving heavy objects to prevent injuries.
Pillars of Strength
Our Corporate Structure.
Maxi Blue’s corporate structure is designed to support growth, maintain consistent service, and create alignment across its business units. The company operates on three key pillars, each playing a distinct role in driving success.
1. Maxi Blue Corporate
Driving our strategic vision.
Maxi Blue Corporate provides governance and oversight, ensuring compliance with regulations and strategic alignment across all business units. This pillar is responsible for setting the overall company strategy, managing financial performance, and overseeing legal and regulatory compliance.
2. Specialised Operational Units
Delivering our promises on the field.
Maxi Blue’s specialised operational units focus on project management, coatings, epoxy, plaster and caulking. These units leverage the company’s core capabilities, enabling Maxi Blue to consistently deliver high-quality solutions to clients across various sectors.
3. Professional Service Brands
Expert knowledge. Local service.
Maxi Blue operates multiple Professional Service Brands, each tailored to meet the specific needs of their respective industries. These include:
  • MX Deluxe
  • MX Industrial Solutions
  • MX Commercial Solutions
  • MX Property Solutions
  • MX Construction Solutions
This comprehensive approach ensures that Maxi Blue delivers specialised solutions, backed by a team of domain knowledge experts with extensive experience in their fields.
Our Business Units
Working together to be the best that we can be.
Programs Designed by You
Our staff engagement initiatives leverage employees' expertise to create positive, lasting change within the local community.
We have actively gathered feedback from our staff to create new initiatives that enable Maxi Blue to give back to the community while empowering our team to develop and deliver these programs. Through one-on-one interviews, staff members provided valuable insights and suggestions, shaping initiatives that reflect their values and align with the company’s mission. These staff-driven programs aim to positively impact the communities we serve, while fostering a deeper sense of purpose and connection within our teams.
MX RISE
Resilience, Independence, Skills, Empowerment
The RISE program aims to build skills and create career pathways for disaffected youth in the Geelong/Corio area through a hands-on community space refurbishment project.
Program Overview
Resilience, Independence, Skills, Empowerment
This program will be designed by our staff, as a hands-on initiative for disaffected youth in the Geelong/Corio area, aimed at building skills and creating career pathways within the local community.
Key Components:
  • A dedicated program ambassador will be selected from the Maxi Blue team to design and deliver the program, with full support from Maxi Blue Corporate.
  • Community Space Refurbishment: A hands-on project where youth participants will help refurbish a community space. This space may later serve as a hub for Maxi Blue's local training programs, specifically designed to further support disaffected youth.
  • Program Objectives:
  • Provide a sense of accomplishment to participants.
  • Drive positive change within the local community.
  • Offer recruitment opportunities for high performers.
  • Outcome: The program fosters personal pride and accomplishment for participants, helping them gain independence and valuable skills.
MX BOOST
Empowering Ethnic Women in Skilled Trades
This program aims to present skilled trade opportunities and empower ethnic women to pursue these careers with hands on learning experiences delivered by Maxi Blue staff.
Program Overview
Building Opportunities & Outcomes for Skilled Tradeswomen
This program will focus on presenting opportunities in skilled trades for ethnic women, helping them pursue a trade career they may not have previously considered.
Key Components:
  • Program Ambassador
  • A dedicated program ambassador will be selected from the Maxi Blue team to design and deliver the program, with full support from Maxi Blue Corporate.
  • Awareness and Empowerment:
  • Raise awareness among ethnic women who may not know they are capable of entering the trades.
  • Empower participants to gain independence through hands-on experience in skilled trades.
  • Presentations and Workshops:
  • Organise presentations to attract participants.
  • Offer hands-on workshops to provide real-world experience and skills development.
  • Program Outcomes:
  • A program that participants can feel proud of, fostering a sense of personal accomplishment.
  • Alignment with Maxi Blue’s ESG initiatives.
  • Collaborations:
  • Leverage partnerships with the Geelong Ethnic Communities Council to deliver and support the program.
MX MIND
Mental Health, Inclusion, Nurturing, Development
This Program supports the mental health and well-being of tradespeople by providing education, peer support, stress management tools, and work-life balance initiatives, fostering a culture of openness and resilience for a healthier and happier workforce.
Program Overview
The Maxi Blue MIND Program is designed to support the mental health and well-being of tradespeople, recognising the unique challenges faced within the industry. This initiative aims to create a safe, open environment where team members can seek support, manage stress, and build resilience in both their personal and professional lives.
Key Components
  1. Program Ambassador
  • A dedicated program ambassador will be selected from the Maxi Blue team to design and deliver the program, with full support from Maxi Blue Corporate.
  1. Awareness & Education
  • Regular workshops and seminars to raise awareness about mental health challenges in the trades industry.
  • Providing educational resources on how to identify signs of mental health struggles and where to seek help.
  1. Support Networks
  • Create peer-to-peer support groups that encourage open discussions and foster a sense of community.
  • Collaborate with mental health professionals for confidential one-on-one sessions available to all employees.
  1. Stress Management & Resilience
  • Offer tools and techniques for managing stress, both on and off the job site.
  • Develop programs that teach mindfulness, coping mechanisms, and strategies for building emotional resilience.
  1. Work-Life Balance
  • Promote policies that support a healthy work-life balance, such as flexible work schedules or mental health days.
  • Encourage open communication between team members and management about workloads and personal challenges.
  1. Physical Well-being
  • Incorporate physical health into the mental health program, recognising the mind-body connection.
  • Provide fitness initiatives or offer access to physical health services as part of overall wellness.
Program Objectives
  • Reduce the stigma surrounding mental health in the trades industry.
  • Provide support and resources to employees to manage mental health challenges.
  • Foster a culture of openness, understanding, and support for mental wellness.
  • Improve overall team morale and create a healthier work environment.
Outcome
The MIND Program will ensure that every Maxi Blue team member feels supported in their mental health journey, creating a positive and resilient workforce that thrives both personally and professionally.
MX OPS
Optimised Process Systems
This program will leverage our expertise to develop a Standard Operating Procedures Manual to develop a scalable and replicable operational model and maintain a consistent customer experience as the business continues to grow.
Program Overview
Leverage the knowledge and skills within our team to develop a Standard Operating Procedure that ensures consistent quality, safety, and innovation across all aspects of our operations.
Key Focus Areas
  1. Staff Contribution
  • A program lead will be selected and staff members will be engaged to contribute their experience and knowledge to the design and rollout of Standard Operating Procedures.
  1. Process Documentation
  • Standardise and document all processes clearly to ensure efficient task execution.
  • Facilitate smoother training and consistency across teams and projects.
  1. Quality Control Processes
  • Implement strict quality control measures to uphold Maxi Blue’s high standards.
  • Regular inspections, checklists, and feedback loops ensure continuous improvement.
  1. Safety Procedures
  • Maintain a strong focus on safety by establishing detailed procedures and regular safety audits.
  • Equip and train staff to identify hazards and follow proper safety protocols.
  1. Sustainability Practices
  • Embed sustainability into everyday operations through waste reduction, resource efficiency, and eco-friendly methods.
  • Track key sustainability metrics to ensure ongoing improvements and eco-conscious performance.
  1. Technology
  • Process Automation for increased efficiency in back-of-house operations, including estimation, quality control, and performance management.
  • Implementation of innovative AI systems to minimise human error and maximise operational efficiency.
  • Integration of advanced technologies to streamline workflows and enhance customer experiences.
Program Objectives
  • Create a consistent operational framework that enhances efficiency and safety.
  • Drive continuous improvement in quality and sustainability through team engagement.
  • Implement new technologies to standardise operational processes.
Outcome
The OPS program will form the foundation of operational processes, company policy and governance structure. The purpose of the program is to deliver a consistent and replicable customer experience as the business scales.
Monthly Focus Groups
Maxi Blue’s Monthly Team Focus Groups are essential for staff development, offering an open forum for employees to discuss various topics. These sessions foster learning, collaboration, and personal growth, ensuring staff are equipped to meet company goals while supporting their well-being.
Program Overview:
Maxi Blue’s Monthly Team Focus Groups are designed to enhance staff development by providing a structured platform for open discussions and collaborative learning. The program addresses a wide range of topics to promote personal growth, professional expertise, and overall team cohesion.
Key Components:
  • Regular monthly sessions focused on diverse topics
  • Open forum for staff to share insights and experiences
  • Facilitated discussions on key operational and well-being topics
  • Encouragement of cross-disciplinary learning and problem-solving
Monthly Topics:
  • Business Operations
  • Finance
  • Physical and Mental Health Workshops
  • Customer Service and Dispute Resolution
  • Environmental Sustainability
  • Safety
Program Objectives:
  • Foster continuous learning and development across all staff levels
  • Enhance teamwork and collaboration through open dialogue
  • Address critical areas such as Operations, Finance, Physical and Mental Health, Dispute Resolution, Customer Service, and Environmental Sustainability
  • Support personal well-being and professional growth
Outcome:
  • A well-rounded, engaged workforce equipped to meet both company and personal goals
  • Improved team collaboration and communication
  • Enhanced skills in critical areas, leading to better service delivery and operational efficiency
  • Stronger commitment to sustainability and corporate values, improving overall company culture and performance.
Raising Awareness
Maxi Blue's PR and marketing efforts will raise community awareness of its ESG and CSR initiatives through strategic campaigns highlighting our community programs. This includes media engagement, partnerships, and outreach to showcase Maxi Blue's impact and boost brand awareness.
Program Overview:
Maxi Blue’s marketing activities aim to increase community awareness of the company’s ESG and CSR initiatives through carefully planned and executed campaigns. These campaigns will spotlight Maxi Blue’s community engagement programs, emphasising its commitment to sustainability, social responsibility, and positive local impact.
Key Components:
  • Strategic marketing campaigns centred around ESG and CSR initiatives
  • Highlighting key community engagement programs such as MX RISE, MX BOOST, MX MIND, and MX OPS
  • Media engagement through press releases, social media, and local news outlets
  • Building partnerships with local organisations and community leaders
  • Targeted outreach to ensure the message reaches relevant audiences
Program Objectives:
  • Raise awareness of Maxi Blue’s commitment to environmental sustainability and social responsibility
  • Engage with the local community to build a positive brand reputation
  • Showcase the impact of Maxi Blue’s initiatives on the local environment and society
  • Foster stronger community relations through consistent and transparent communication
Outcome:
  • Increased community recognition of Maxi Blue as a leader in ESG and CSR efforts
  • Enhanced brand reputation and stronger ties with local stakeholders
  • Positive engagement with media and the community, driving further participation and support for the company’s initiatives
  • Tangible improvements in community and environmental well-being through visible, impactful programs.
The aim of our programs is to create a lasting legacy that generates significant and positive downstream change, making a meaningful contribution to our community.
Conclusion
Excellence in all facets of painting and property services.
This presentation highlights the importance of aligning with Maxi Blue’s core values, strategic vision, and operational principles. It underscores the crucial role we, as staff members, play in upholding the company’s high standards and delivering exceptional service to our valued clients.
By embodying Maxi Blue’s values and adhering to its operational principles, we ensure the company’s continued success in the market. Together, we foster a culture of excellence that drives innovation, growth, and outstanding results, securing our position as a leader in the industry.
Relationships built on respect
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